Social Media is everywhere. It seems like every business out there is on Twitter, and asking you to join their Facebook page. It’s become a valuable tool to reach, and interact with, your customers. Check out this video for some mind blowing social media numbers.

There are new articles every day about how to make the most of this medium, but many of them boil down to the same few things.

1. Be Consistent – If you are blogging, tweeting, or updating your Facebook page, the same rule applies. Consistency is king when sending your messages, as most people aren’t able to read every Tweet, nor can they check your blog every day. So if they happen to stop in on your page and you haven’t had an update in weeks, they might get the feeling that you’re not really taking care of that relationship. Social media is social, and if you ignore your friends in real life, they’ll treat you like your online friends… they’ll start ignoring you too!!

2. Have a plan – Like anything in life, having a goal is a good way to make your direction through a particular project. Just starting to use social media doesn’t guarantee instant results. You need to know what you’re trying to accomplish. It should be more about getting your message out, not about collecting followers. Any plan that promises to find you thousands of followers in a short time is NOT going to develop useful relationships. You need to make a plan about who you want to reach, figure out how to reach them, and worry about interacting with THOSE people.

3. Interact – The biggest thing that makes social media is different is that it’s “social.” There are personal interactions that take place over Twitter, Facebook, YouTube, etc. People make friends, have conversations, make comments. So if people have all these conversations, why shouldn’t your company be involved. People are likely talking about your service or product, you should be involved too. Addresss what they’re saying, ask for feedback, and address their criticism.

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